Philippines’ AICE teams up with POC

Becomes the official ice cream partner for Team Philippines in the 2024 Paris Olympics

 

Manila, Philippines – June 19, 2024 – Aice Philippines, a leading ice cream brand in Southeast Asia, proudly announces its partnership with the Philippine Olympic Committee (POC) for the upcoming 2024 Paris Olympics during a media conference held today at the Discovery Primea Makati.

During the event, Aice and the POC signed the Memorandum of Agreement to officially mark the beginning of its strategic partnership toward supporting the athletes as they prepare for the 2024 Paris Olympics.

“I am immensely proud to announce that Aice will join hands with the Philippine Olympic Committee to fully support the Philippine athletes for the 2024 Paris Olympics,” shared Aice Brands Ice Cream Philippines’ Brand Manager Shereene Yu De Leon. “This collaboration embodies our commitment to excellence and our support for Filipino athletes, reflecting our shared values of perseverance, excellence, and national pride and ultimately the happiness it brings to the Filipino people similarly to Aice’s mission of bringing happiness to its consumers through its products.”

As the official ice cream partner, Aice will share happiness with the athletes through delicious and healthy ice cream variants to uplift their spirit and financial support as they prepare for the Paris Olympics. The support for the Filipino athletes also comes with a series of interactive activities during the course of the 2024 Paris Olympics, designed to engage the Filipino community. The campaign will be promoted under the theme #RuntoParisCheeronPhilippineOlympians, encouraging Filipinos to participate in activities and show their support for the national sports delegation.

“I would like to thank Aice for the support given to the Philippine Olympic Committee. Malaking tulong ito sa amin especially since we are leaving on Saturday for our first ever Pre-Olympic training camp. With that, we are very excited and thankful for Aice for the partnership and collaboration with the Philippine Olympic Committee,” said POC President Abraham Tolentino.

[“I would like to thank Aice for the support given to the Philippine Olympic Committee. This is a very big help to us, especially since we are leaving on Saturday for our first ever training camp. With that, we are very excited and thankful for Aice for the partnership and collaboration with the Philippine Olympic Committee,” said POC President Abraham Tolentino]

(L-R: AICE GA & HR Manager Aniway Herrera, AICE Modern Trade Manager Avegail Biongan, AICE Brand Manager Shereene Yu De Leon, POC President Hon. Abraham “Bambol” Tolentino, and POC Sec Gen Atty. Wharton Chan)

Aice has rapidly grown from a newcomer to one of the most beloved ice cream brands in the Philippines, thanks to its dedication to quality, innovation, and its deep understanding of the Filipino palate. With over 20,000 employees and 200 distributors, over 500,000 small store owners, and more than 200 million consumers, Aice’s commitment to social responsibility and community support is reflected in this partnership with the POC, aimed at fostering the development of Filipino sports and creating opportunities for athletes.

The ongoing support activities are set to provide significant assistance to the Philippine national sports delegation, ensuring they have the resources and encouragement needed to excel in the 2024 Paris Olympics.

Aice Philippines looks forward to a fruitful partnership with the POC and is excited about the future achievements of the Filipino athletes. Together, Aice and the POC are committed to celebrating the sweet taste of success and the boundless possibilities that lie ahead.

LABAN PILIPINAS!!!

To know more about Aice Philippines’ Olympic partnership, visit https://www.facebook.com/AicePhilippinesOfficial

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