From encouraging mall-goers to adopt more sustainable ways to dispose of their solid waste, to promoting emergency and disaster preparedness that is inclusive of persons with disabilities and the elderly, to employee engagement efforts that ensure a happy and productive workforce, SM Supermalls and its corporate social responsibility arm SM Cares are known for their advocacies that continuously leave a positive impact on communities and the environment.
In recognition of their unwavering commitment to these advocacies, SM Supermalls and SM Cares took home a total of three awards at the recently concluded “Gabi ng Parangal” of the 58th Anvil Awards, organized by the Public Relations Society of the Philippines last March 8 at the Manila Marriott Hotel in Pasay City.
SM Cares took home a Silver Anvil award for its efforts to help address solid waste pollution in the country through its Trash-to-Cash and Plastic Waste Collection initiatives, which are part of its Environmental Programs on Solid Waste Management.
By the end of the eligibility period, SM Cares successfully collected a total of 1,247 tons of solid waste, and has helped many SM mall-goers develop the habit of disposing of their solid waste properly.
SM Cares also took home a SIlver Anvil award for the 2022 iteration of its “Emergency Preparedness Forum,” an event designed to provide emergency preparedness training that is tailored to the unique needs of PWDs and senior citizens.
Held from July 13 to August 3, 2022 in four of the most disaster-prone cities in the country–Baguio City, Quezon City, Legazpi City, and Cebu City–the forum was able to help more than 1,900 participants become better equipped to keep themselves safe during disasters.
Meanwhile, SM Supermallls won a Silver Anvil award for its initiative SM Life, which aims to “promote purpose, performance, and passion” and help employees “adapt and grow to the evolving needs of the business, and to stay happy, resilient, and productive at work.”
Through the initiative, SM Supermalls was able to retain 96 percent of its high-potential talents, and saw an average of 94 percent in terms of training coverage, with participation in the engagement program at 100 percent, among other positive results. The company also recovered and sustained its mall revenue, foot traffic, and occupancy through 2021 and 2022.
SM Cares is the corporate social responsibility arm of SM Supermalls, supporting initiatives focused on communities and the environment. Aside from the program on PWDs, its advocacies include Programs for the Environment, Women & Breastfeeding Mothers, Children & Youth, Senior Citizens, and the SM Bike-friendly initiative.
To learn more about these programs, visit www.smsupermalls.com/smcares.