Quezon City — Hotel Sogo concluded the inaugural run of SOGO Dance Revolution, a nationwide dance competition that brought together live performance and digital engagement, with Ride Safe Crew emerging as the overall champion.
The grand finals gathered hotel executives, media partners, invited guests, and supporters to witness performances from seven finalist dance crews selected from hundreds of online submissions nationwide. Finalists represented Marilao, Bulacan; San Fernando, Pampanga; Teresa, Rizal; Quezon City; Taguig; North Caloocan; and Tondo, Manila, highlighting the competition’s broad geographic reach.
Participants initially qualified through online entries posted on TikTok, Facebook, and Instagram, where submissions were evaluated based on public engagement and technical merit. The top entries advanced to the live finals, where performances were scored on dance skills and choreography, creativity and overall presentation, social media engagement, and on-stage confidence and energy.
The judging panel was composed of professionals from the dance industry, hotel operations, and public service, led by dancer and content creator Andrea Pauline Brillantes and choreographer Jam Medina, alongside Swaggy Eleven, Hotel Sogo Sector Head Cristy Santiago, and Indigenous Peoples’ advocate Jennifer Pia Sibug-Las.
Following the final round of performances, the official winners were announced. Ride Safe Crew was named champion and received cash prizes, a Hotel Sogo staycation package, and the title of Official Hotel Sogo Dance Ambassador. Xtremelimit Dance Crew placed second, while M.Y Crew finished third. M.Y Crew also received the Most Engaged Dance Group on Social Media award for generating the highest level of online interaction throughout the competition.
Intermission performances from guest artists and special stage numbers by the judges complemented the competition rounds, contributing to the program’s steady pacing and audience engagement.
Ms. Sue Geminiano, Hotel Sogo Corporate Marketing Head, shared:
“Hotel Sogo Dance Revolution was created not just to showcase talent, but to give people a stage where dreams can move, stories can be told, and confidence can grow.Hotel Sogo believes that behind every hardworking Filipino is a dream waiting for its chance.We planned this event because we know that dance is more than movement — it’s expression, healing, and hope. It’s a voice when words fall short.Just like a stay at Hotel Sogo, it’s a release after long days of work — and a reminder that talent exists everywhere, no matter the background.”
SOGO Dance Revolution was designed to provide Filipino dancers with a platform to showcase their skills while engaging audiences both onstage and online. With the strong turnout and high quality of performances, Hotel Sogo management is already looking forward to mounting a second season.
Ms. Geminiano added that the company sees the program as part of its broader efforts to support youth-driven and creative initiatives.
With the successful conclusion of its first season, SOGO Dance Revolution is now positioned to grow into a recurring national platform, highlighting emerging dance talent and celebrating Filipino creativity and passion.
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