MAYNILA, Pilipinas — Inanunsyo ng PlayTime Entertainment ngayong araw ang pag-launch ng PT Sports, ang pinakabagong business vertical ng kumpanya, matapos ang matagumpay na debut ng PT IDOL.
Sa pagpasok ng PT Sports, tuloy-tuloy ang evolution ng PlayTime bilang isang fully integrated entertainment platform—kung saan pinagsasama-sama ang talent development, sports, at performance-driven content sa ilalim ng isang brand. Ang PT Sports ay binuo para i-manage ang mga atleta, mag-produce ng premium sports content, at bumuo ng strategic partnerships sa iba’t ibang platforms.
Dito, ang sport ay tinuturing na entertainment kung saan nagtatagpo ang performance, storytelling, at spectacle—na swak sa vision ng PlayTime Entertainment na i-celebrate ang galing ng mga Pinoy sa lahat ng larangan.
“After the launch of PT IDOL, expanding into sports was a natural progression for us,” said Krizia Cortez, Director of Public Relations at PlayTime Entertainment. “Entertainment today goes beyond traditional categories. Whether on stage, on screen, or in competition, performance is at the heart of what audiences connect with. PT Sports allows us to build that connection through sport.”
PT Sports, Simula Na sa Elite All-Filipino Esports Platform
Bilang panimula, ipinakilala ng PT Sports ang kanilang all-Filipino professional esports team na lalaban sa highest regional level sa Southeast Asia. Ang team na ito ay isa sa mga top competitive organizations sa rehiyon at sasabak na sa international stage bitbit ang banner ng PT Sports.
Plano rin ng division na ito na unt-unting pumasok sa traditional sports at iba pang emerging competitive formats habang lumalaki ang kanilang platform.
Mula Category Player Patungong Entertainment Platform
Ang pag-launch ng PT Sports ay isa na namang milestone sa transformation ng PlayTime bilang isang ganap na entertainment company. Kasunod ng PT IDOL, pormal na ngayong ginagawang scalability verticals ang matagal nang suporta ng kumpanya sa entertainment—mula sports at live events hanggang sa mga cultural at national platforms.
“Naniniwala kami na ang PlayTime ay tungkol sa entertainment sa lahat ng anyo nito,” dagdag ni Cortez. “Sa nakalipas na mga taon, sinuportahan namin ang mga Pinoy films, concerts, pageants, at championship sports. Ang PT IDOL at PT Sports ay hindi lang basta pivots—sila ang katuparan ng aming long-term vision. Binuo muna namin ang relationships at infrastructure, at ngayon ay ready na kaming mag-scale nang may focus at championship standards”.
About PlayTime Entertainment
PlayTime Entertainment is a multi-platform entertainment company powering the next era of Filipino performance and competition. Through its core business verticals—talent development, sports, and entertainment platforms—alongside its social responsibility arm PlayTime CARES, the company delivers world-class experiences that uplift, inspire, and celebrate Filipino excellence.
For more information, follow PlayTime Entertainment on Facebook at @PlayTimeEntertainment and Instagram at @playtimeentofficial.
For media inquiries, please contact:
Krizia Cortez
Director of Public Relations
PlayTime Entertainment
Mobile number: +63 999 493 4126
E-mail: krizia.cortez@playmate.com.ph
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