SM Supermalls champions wellness and community: Health and Beauty Caravan 2024 returns!

FILHAIR President “Mother” Ricky Reyes

SM Supermalls kicks off the continuation of Women’s Month celebrations with the press launch of the 3rd Health and Beauty Caravan by Ricky Reyes at SM Megamall. In cooperation with the Philippine Red Cross, Philippine Cancer Society, and Local Government Units (LGUs), this special project spearheaded by the Filipino Hairdressers’ Association (FILHAIR) for the Metro Manila Mayors Spouses Foundations Inc. (MMMSFI) has become a cornerstone event, promoting health, beauty, and social responsibility within communities. Building on the success of the 2023 edition, this year’s caravan will take place from April 16 to June 26, 2024, across SM malls nationwide.

In the press launch, FILHAIR President “Mother” Ricky Reyes shared her vision for the caravan, emphasizing its focus on not just outward beauty but also inner wellness. Mandaluyong City Vice Mayor Menchie Abalos highlighted the positive impact the caravan will have on women in the community, particularly in terms of health and empowerment. Philippine Red Cross Secretary General Gwendolyn Pang stressed the importance of well-being and social responsibility. Representatives from the MMMSFI, including Vice President Trina Biazon of Muntinlupa, Treasurer Tiffany Gatchalian of Valenzuela, and Secretary Aubrey Malapitan of Caloocan, accepted the project and expressed gratitude.


Mandaluyong City Vice Mayor Menchie Abalos

Philippine Red Cross Secretary General Gwendolyn Pang

Metro Manila Mayors Spouses Foundation Inc. Vice President and Muntinlupa First Lady Trina Biazon

Metro Manila Mayors Spouses Foundation Inc. (MMMSFI) Treasurer and Valenzuela First Lady Tiffany Gatchalian and MMMSFI Secretary and Caloocan First Lady Aubrey Malapitan

The Health Caravan will again be joined by LGUs to provide free medical services for 800 participants, including women, children, and senior citizens. This will include the distribution of medicines and vitamins; training for barangay health workers on emergency preparedness; blood typing; blood sugar checks; feeding programs; and more. The Philippine Cancer Society will also offer cancer screenings for all women. China Bank will likewise participate in this event by offering a specialized Insurance Program designed for beauty practitioners, salon owners, salon employees, and makeup artists.

The Beauty Caravan aims to help all beauty practitioners, salon owners, hair and makeup artists, and everyone involved in the beauty industry. It will achieve this through seminars and competitions in different categories, such as the UNISEX HAIR COLORING STYLING COMPETITION, which focuses on the latest trends in hair color and styling. There’s also the REBOND PLUS CATEGORY, a competition for the best hair rebonding service, the BRIDAL MAKEUP CATEGORY for the best Makeup Artist, and the newest and much-awaited category this year, the HIGH FASHION, GANDA NG LOLA CATEGORY, a competition celebrating style and confidence among senior citizens.


The model of Bridal Makeup Champion 2023, Paulo Torda


The model of Unisex Color Styling Champion 2023, Marvin Habla

More details about participating SM malls and the complete competition categories will be revealed soon. Stay tuned!

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