Category: SPECIAL FEATURE

MANILA, Philippines – Hotel Sogo and local skincare brand Hikari Skin Essentials have teamed up to promote simple and affordable self-care, rest, and wellness. Their new campaign, “Glow More & Stay More,” was officially launched during a press conference held at Eurotel North EDSA. Under this partnership, Hikari will provide Ultra White Kojic Soap to Hotel Sogo. The hotel will give these soaps for free to guests during selected events, promotions, and corporate social responsibility activities. In return, Hikari will have billboard ads displayed in important Hotel Sogo branches in…

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Launching the 16th season of SM Little Stars are (L-R): SM Supermalls Executive Vice President Jonjon San Agustin, National University Pep Squad coach Gab Bajacan, SM Little Stars 2017 Grand Winner Gaea Mischa, SM Supermalls Assistant Vice President for Marketing Hanna Carinna Sy, singer Sam Concepcion, Director Antoinette Jadaone, SM Supermalls Vice President for Corporate Marketing Grace Magno, and NU Resource Development Director Pauline Guanzon. Now on its 16th year, the nationwide talent search returns with gender-neutral categories and life-changing prizes. SM Supermalls officially kicked off the 16th season of…

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Enchanted Kingdom, the first and only world-class theme park in the Philippines, is set to bring even more enchanting experiences to all Filipinos for its 30th anniversary, as it temporarily closes two of its major rides, the Space Shuttle and AGILA The EKsperience, from July 1 to September 30, 2025. EK President and Chairman Cesar Mario O. Mamon shared that the major enhancement and upgrade of the two attractions are at the forefront of their ongoing park revitalization and commitment to providing more magical experiences to all park goers. “Beyond…

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Quezon City, Philippines – June 6, 2025 – Quezon City’s art scene is blossoming with the inaugural “Filipino Artistry in the Japanese Art of Ikebana” exhibit, a stunning showcase of Filipino talent interpreting the refined elegance of Ikebana. This landmark event, held at SM City Sta. Mesa from June 6th to 8th, marks the first-ever Ikebana exhibition of this scale at the venue and promises a captivating journey into the world of floral artistry. Fifteen master Ikebana artists, led by the highly respected Ms. Mila Robles, present their unique interpretations…

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A bold new look, same iconic taste—Purefoods Luncheon Meat has gotten a makeover! The Filipino pantry classic levels up from round to its new square-shaped look, and it’s about to take center stage at the flavor-packed event: The Square-Up Cook-Off!  Long a Filipino favorite, Purefoods is known to deliver delicious meals in minutes, which is a godsend for busy individuals and families looking for a satisfying and tasty meal without spending hours in the kitchen. Whether you’re a busy mom planning meals for the family or a foodie looking for…

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SM Supermalls has been named the Philippines’ Strongest Brand for 2025 by Brand Finance—the world’s leading brand valuation consultancy. With a Brand Strength Index (BSI) score of 95.0 out of 100, the highest among Philippine brands, this recognition reinforces SM Supermalls’ unwavering pursuit of excellence, innovation, and meaningful impact. While ranking 10th in overall brand valuation, with BDO retaining the top spot for the second year, SM Supermalls clinched the #1 position in brand strength, underscoring its unmatched role in marketing, customer experience, and stakeholder trust. For businesses and investors,…

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SM Supermalls conducts Incident Command System workshops to strengthen emergency response through structure, coordination, and accountability. In a country like the Philippines, where typhoons, earthquakes, and other natural calamities are part of the norm, resilience is not just a necessity but a way of life. Ranked consistently high in the World Risk Index due to its location along the Pacific Ring of Fire and the typhoon belt, the nation faces challenges that demand coordinated, forward-thinking approaches to disaster preparedness and response. Among those leading the way is SM Supermalls, whose…

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With the highly anticipated SiGMA Asia Summit 2025 just around the corner, delegates from across the globe are gearing up for an action-packed week in Manila, where East meets West in a thriving hub of technology, innovation, and cultural richness. Whether you’re here to explore emerging trends, forge strategic partnerships, or simply immerse yourself in the energy of Asia’s fastest-growing gaming and tech market, proper planning is key. Here’s everything you need to know to navigate the summit, from registration and transport to evening galas and local insights. Venues and…

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Awardees of the PVL Press Corps Awards Athletes from Premier Volleyball League and Spikers’ Turf received recognitions at the first-ever PVL Press Corps Awards at Novotel Manila Araneta City held last Wednesday, May 28, 2025. The Press Corps Awards is an assembly of respected digital and print media personalities that covers the games and progress of each team and player. It is an award body that recognized the top-level women’s volleyball league and its men’s counterpart, Spiker’s Turf. President of Premier Volleyball League Ricky Palou welcomes the guests to the…

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