As early as a few days ago, Ever Bilena trended online because of speculation of its new partnership with EXO’s Chanyeol! Photos of Ever Bilena’s teasers in stores spread on social media as Chanyeol’s fans were hyped with excitement over the possibility of Ever Bilena x Chanyeol collaboration!
Fans of this Korean idol can worry no more, because Ever Bilena finally announced Chanyeol as the newest face of the brand this August 18, 2023!
Ever Bilena is Chanyeol’s first ever Filipino cosmetics endorsement, while he is Ever Bilena’s first ever male and international brand ambassador.
This new brand collaboration is reflective of Ever Bilena’s push to continuously produce top-tier product innovations as well as strongly conveys the brand’s tagline #ForEveryBeauty, that beauty is for everyone.
According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy, “Chanyeol’s world-class appeal makes him a great representative for Ever Bilena.” The multihyphenate and multitalented idol is not only a singer and a rapper, but also a guitarist, an actor, a great cook, and a philanthropist. “His heart and positive personality is both aspirational and relatable to Ever Bilena users,” adds Denice.
Chanyeol fronts Ever Bilena’s “EB Plus” collection, consisting of the EB Plus Shape & Set Brow Duo (Php 275), EB Plus Fearless Serum Skin Foundation (Php 325), EB Plus Two Way Cake Serum Foundation (Php 250), and the brand’s newest drop, the EB Plus Serum Tinted Lip Balm (Php 245). Your best-in-class product selection for a clean, natural and K-glass skin makeup look!
Chanyeol’s go-to shades from the range is “Oriental” for both the EB Plus Fearless Serum Skin Foundation and EB Plus Two Way Cake Serum Foundation product lines. He likes to mix the shade “Bloom” with other variants under the EB Plus Serum Tinted Lip Balm to achieve a unique MLBB (my lips but better) look, and goes for the Keratin-infused EB Plus Shape & Set Brow Serum Duo as his trusty brow gel to hold his brows in place.
“We have so much in store for Chanyeol’s fans as well!” says Denice, who hinted at the Korean idol’s possible return to the Philippines. Take note that Chanyeol’s last fancon in Manila with co-EXO member Sehun sold out in just 3 hours! We definitely look forward to Ever Bilena’s upcoming Chanyeol partnership activities soon!
For the mean time, you may shop the EB Plus collection at all Watsons, SM Beauty Dept. Stores, Robinsons Department Stores, The Landmark, W Department Store, and other premiere department store outlets nationwide! Chanyeol’s picks are also available online at Ever Bilena’s flagship stores in Shopee, Tiktok, and Lazada!
Follow the hashtag #ChanyeolForEverBilena and Ever Bilena’s social media handles for more updates about Chanyeol x Ever Bilena. Tiktok and Instagram @everbilenaofficial, Facebook at facebook.com/everbilenacosmetics73