PEPE HERRERA MAY OPEN LETTER SA AYALA CINEMAS

JUST this week ay naging kontrobersiyal ang comedy film na Ang Pangarap Kong Holdap na tampokWHATTA MEL ang mga komedyanteng sina Pepe Herrera, Jerald Napoles, Jelson Bay at Paolo Contis nang  dahil lamang sa titulo nito.

Apparently, hindi nagustuhan ng Ayala Cinemas ang connotation ng title ng movie na sinulat at dinirek ni Marius Talampas, mula sa Mavx Productions, headed by Erwin Blanco (the brains behind the “love team” of AlemPoy of Kita Kita fame).

Ang Octo Arts Films ang distributor ng pelikulang ito na ilang dekada na sa mundo ng film distribution, pero sadyang naging pirmes ang desiyon ng Ayala Cinema group na i-reject nila ang Ang Pangarap Kong Holdap, dahil tipong they took the title literally, samantalang obvious namang for fun and for entertainment value lang ito.

Look, the movie has been graded “B” ng Cinema Evaluation Board (CEB), so hindi “basura” ang pagkakagawa ng nasabing pelikula.

Rated R-16 din ito dahil nga sa tema – at may ilang green jokes within the story, but still, it’s R-16, kaya nga classified as such, for that age range ng audience.

Di umano, ayon sa Ayala theater owners, eh hindi raw  magandang ehemplo ang title sa mga kabataan.  Kalurks di ba?

Feedback mula sa netizens: Wala na raw bang “sense of humor” ang ilang theater owners at sineseryoso nila – and took literally – ang nasabing titulo na comedy ang genre?

Good thing is, two days before ang opening day noong Nobyembre 28, ang mga “kumagat” sa humor ng title ay ang supportive of Pinoy movies na SM Cinemas (nationwide), Robinsons Movieworld (nationwide), Gateway, etc.

Ang mga killjoy ay kinabibilangan ng Trinoma, Greenbelt, Glorietta, at iba pang sinehan sa Metro Manila at mga probinsiya.

Kaya ayun, “umapela” ang isa sa mga bida ng pelikula na si Pepe Herrera na nakilala ng televiewers sa kanyang stint sa FPJ’s Ang Probinsiyano ng ABS-CBN.

Nag-post si Pepe sa kanyang instagram account ng Open Letter para sa Ayala Cinemas headed by its president Jaime Zobel De Ayala na nanawagang payagang ilabas nila ang kanilang pelikula sa nasabing mga sinehan

Narito ang Open Letter ni Pepe Herrera sa Ayala Cinemas in full:

“Last July, Ayala Museum invited me to share my experiences and journey as an artist together with @aninarubio.  I willingly did it because I love sharing what I have learned to those who are willing to listen.

“And also, I support the advocacies of the Ayala Group of Companies for their undying support for Filipino artists.

“Plus, I love going to Ayala Malls because plants are planted all around and inside their malls. Pro-Nature and Pro-Artist.  That’s what I love about Ayala.

“That’s why I am deeply saddened to know that we and our movie #AngPangarapKongHoldap were not accepted in any Ayala Mall.  I find it hard to understand.  We understand the business part but why can’t we share a time slot with a Foreign Film?

“I am humbly asking a reconsideration.

“Dear sir Jaime Augusto Zobel De Ayala, please give our film a chance.  I have nothing against Foreign Films coming in but please give our Film a chance like what you are doing with all the Foreign Films coming here in the Philippines.

“Our movie is more than it’s title.  I hope you get to see it and watch it sir. We worked really hard to give joy to the people.

“This is our way of alleviating the suffering of our countrymen.  Please hear us sir.

“Let us entertain you and make you laugh for less than 2 hours. Afterwards, I hope you will reconsider.  Maraming salamat po.”

So, there you go. Let’s see kung mapagbibigyan ng Ayala Cinemas ang apelan ni Pepe.

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