Manila, Philippines – Silka, a staple skincare brand in every FIlipino household, proudly launches its #KutisAlaganda campaign featuring beloved celebrity couple Kristine Hermosa-Sotto and Oyo Sotto.
For more than two decades, Silka has showered many Filipinas with its signature alaga, helping every mother, daughter and women in the family achieve healthier skin and bring out their natural na ganda.
(From left) Janssen Co, Jane Co, Oyo Sotto, Kristine Hermosa-Sotto, Juanita Co, Melanie Co, Apple De Belen, Alexis Marizz Gloria, Roma Alexabelle Delos Santos and Timothy Chuongco
With Silka’s newest campaign, it goes above and beyond to guarantee that everyone enjoys the alaga at gandang Silka experience, serving everyone from women practicing self-care, to all members of every FIlipino family.
In the heart of every Filipino family lies an unbreakable bond that emphasizes love, care, and togetherness. This deep-rooted cultural value is beautifully represented in #KutisAlaganda campaign, emphasizing SIlka’s role not just in skincare, but in strengthening the bonds within families.
From left) Rian Glenn Butron, Joanna Marie Dela Cuesta, Janssen Co, Jane Co, Oyo Sotto, Kristine Hermosa-Sotto, Juanita Co, Melanie Co, Apple De Belen, Timothy Chuongco, Alfred Tan, Jigs Jimenez, Amily Tejada and Sherwin Vaflor
“We are taking on a newer and larger purpose, extending our gift of Alaga to all the FIlipino families,” Ms. Jane Co, Vice President for Marketing of Cosmetique Asia Corporation highlights. “Our newest ambassadors mirror the parents who gave the best care to themselves, allowing them to offer the best care to their families. Through this partnership, our Alaga will be passed on to the new generations, giving them natural Kutis Alaganda.”
Kristine Hermosa-Sotto, known for her timeless beauty, shares her belief in the long-term benefits of self-care, now to family-care. “Well, It is important to take care of yourself, talaga. Kailangan alaga mo ang sarili mo so you can take care of things, people – like your family around you. And Silka is one of the things that we keep using because ramdam namin ang alaga niya,” shared Kristine.
Silka Papaya is celebrated as a gentle and nourishing soap that helps reveal a smoother, healthier skin. Apart from its trusted quality, Silka also extends its alaga by being value for money, which makes it the perfect choice for Filipino families valuing quality and affordability. As such, Kristine’s preference for Silka stems from its commitment to delivering excellent skincare products without compromising on quality, ensuring optimal care for its users
This endorsement marks Kristine and Oyo’s first personal care brand endorsement as a couple. Kristine remarks, “meron kaming mga sitcoms eh, mga soap opera ganun.” Oyo adds, “mga magazine shoots. Pero ito, Silka is the first endorsement na kaming dalawa lang. Kasi meron kami with mga bata, with (our) kids.”
Ms. Apple de Belen, Marketing Manager of Silka, emphasizes the brand’s commitment to providing the best care. “With this new campaign, we position Silka Papaya Soap as the Alaga we bring home to our families. Deserve nila ang top and best alaga, kaya deserve nila ang Silka.”
This campaign also emphasizes that Silka papaya soap is also suitable for men. As Oyo shares, “Nung una nagulat ako kasi pinapatry ako ni Tin ng papaya soap, pero when I tried it, nagustuhan ko kasi ang bango, tapos naramadaman ko na lumambot yung skin ko. Hindi siya nakaka-dry ng balat, moisturized talaga.”
He further added, “Si Tin kasi mapili yan. Very meticulous sya sa pagpili ng mga products na ginagamit niya. Pero dahil approved sa kaniya, edi mas naconvinced ako na okay talaga ang Silka. I’m here to vouch for Silka na hindi ito pambabae lang.”
Discover more about Silka’s #KutisAlaganda campaign, and join Kristine and Oyo in their family-care journey by shopping them on Silka’s official Shopee, Lazada and Tiktok stores. Follow Silka on Facebook, Instagram and Tiktok to learn more.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
A video-sharing platform for users to upload, view, and share videos across various genres and topics.
Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.
1 day
VISITOR_INFO1_LIVE
Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing
179 days
PREF
This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.
10 years from set/ update
YSC
Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Session
DEVICE_INFO
Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.
179 days
LOGIN_INFO
This cookie is used to play YouTube videos embedded on the website.
645 
