Pepsi Philippines launches the NEW Pepsi Extra Fizz, a new take on the iconic cola with a stronger fizz, and an EXTRA sarap mealtime experience inspired by Gen Z.
Pasay City, Philippines — In true Gen Z spirit, Pepsi® unleashes Pepsi Extra Fizz, an exciting glow-up of everyone’s favorite soda at the #GoEXTRA event in Mall of Asia’s Music Hall. Attended by Mimiyuuuh, as the official Pepsi Brand Ambassador, as well as a slew of other celebs and influencers, this launch featured music, games and picture-worthy moments galore! A celebration of Pepsi’s whimsically bubblier and an unapologetic flavor upgrade, this is the perfect drink for the Gen Z way of life.
A Tastier, Fizzier New Era For Pepsi
In the SM Mall Of Asia Music Hall, Pepsi proudly turns up the fizz with a drink for a generation that loves taking it up a notch. Meet the NEW Pepsi Extra Fizz — a revamp of the regular Pepsi that’s designed to accentuate and elevate the best moments! With a stronger fizz, this is a beverage that perfectly captures that EXTRA sarap mealtime experience.
For a few hours, attendees got to step into the vibrant world of Pepsi Extra Fizz through immersive interactive booths and a larger-than-life Pepsi can installation. Led by Mimiyuuuh, the official Pepsi Brand Ambassador, people were treated to a high-energy celebration as they danced along to the all-new Pepsi Extra Fizz jingle.
From the exciting games to the electrifying performances and surprises throughout the venue, every activity was designed to bring the bold, fizzy, Gen Z spirit of Pepsi Extra Fizz to life. All this comes as part of Pepsi’s decades-long commitment to celebrating fun and enjoyment. Pepsi has always looked to shake up the ordinary, and its latest offering does just that—bringing extra sarap, stronger fizz, and more excitement to every meal and every moment.
A Modern Twist On A Beloved Classic
Every generation has its go-to soda, a drink that defines them and accompanies all the special moments in time. For this era, the go-to beverage must be as strong and as free-spirited as the individuals themselves. Defined by a world of rapid social, economic and technological change, today’s Gen Z is a generation that loves going above and beyond. Authentic, expressive, and with a deep desire to challenge the status quo, no other group can boast the amount of diversity and social awareness the way young people can.
The NEW Pepsi Extra Fizz is made for a generation that’s always chasing bigger moments and extra experiences. Now with a tastier formula, and stronger, bubblier fizz, it’s the perfect companion for Gen Z’s favorite pastime—sharing great food and even better company. Whether it’s lechon, adobo, pancit, fried chicken, or your latest foodtrip discovery, Pepsi Extra Fizz elevates every bite with that EXTRA sarap mealtime experience.
From spontaneous hangouts after class and late-night food runs to weekend barkada feasts and everyday cravings, Pepsi Extra Fizz is there to turn ordinary meals into unforgettable moments. Because when every meal is a chance to make memories, only a drink with flavorful and stronger fizz can match the energy of a generation that always goes EXTRA.
Don’t Just Settle, #GoExtra
Pepsi has consistently shown that it’s more than just a soda brand. It’s a partner that makes all the great moments in life even more memorable.
With Pepsi Extra Fizz, Pepsi is turning up the excitement and inviting a new generation to embrace life with more flavor, more energy, and more fun. Inspired by Gen Z’s bold spirit and unapologetically authentic approach to life, Pepsi Extra Fizz delivers an elevated soda experience that makes every moment feel a little more special.
Pepsi Extra Fizz is now available nationwide at leading supermarkets, convenience stores, groceries, and online shopping platforms. For more updates and exciting activities, follow Pepsi Philippines on social media and discover how you can #GoEXTRA with every meal.
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